Toronto software firm opens Tampa office

A Toronto-based software company focused on the wellness industry is expanding into Tampa with a new regional headquarters.

WellnessLiving is taking 4,000 square feet in the 10-story, 290,648-square-foot Corporate Center II at International Plaza building, at 4211 W. Boy Scout Blvd., according to a statement announcing the move from the Tampa Economic Development Council. The building is part of a four-property office portfolio in Tampa’s Westshore district.

The company says in the statement that it intends to build a 45-person team in IT and operations, including software development, sales, marketing, account management and recruitment.

WellnessLiving is a software developer that works with businesses in the health and wellness industry internationally. It’s creates programs and software for companies to schedule classes, appointments and events, manage staff, process payments and increase engagement.

The company says it works with more than 5,000 companies and has 15 million users. According to its profile on PitchBook, a private capital data analysis firm, the privately held company has 313 employees and has had three financing rounds.

In August, WellnessLiving announced it had raised $66 million in financing — $46 million in a minority investment from Nebraska-based McCarthy Capital and $20 million growth financing from Canada’s CIBC Innovation Banking. At the time the company said the funding “will accelerate” international expansion efforts as well as product development.

Don Williams, WellnessLiving’s chief revenue officer, says in the statement announcing the move to Tampa that the “new U.S. office will allow us to further expand our domestic customer base and better serve our existing clients.”

The company’s new offices will not be far from Tampa International Airport, the headquarters of Bloomin’ Brands and Raymond James Stadium. Almost as importantly for employees making the move to the city is that the office will be within a few hundred yards of one of the region’s, if not the state’s, most well-known shopping centers.